New remote work ideas, omnichannel sales strategies, organizational changes towards digitization, alongside many situations and methods to sales management have been the strong responses towards 2020 that brought huge business challenges, in addition to giving way to a new company ranking in MLM and Direct Selling Industry.
Before showing you the complete ranking we want to emphasize the following main business players in the global MLM and Direct Selling industry.
These companies have boosted their positions in the ranking in recent years through different business strategies, technological implementations, expansion of the sales force and organizational reinforcements that have made them benchmarks and leaders in the global market.
Revenue 2020 – US$ 8.5 Billion
Amway continues to position itself as one of the leading companies in Direct Selling, its exponential growth over time has shown that they are prepared for the changes, improvements and challenges that the industry presents, so much so that they have taken their strategy to more than 100 countries, having 71 million households in its top 10 markets that only use Amway products.
Revenue 2020 – US$ 5.5 Billion
Herbalife operates in more than 90 countries around the world, under the guidance of “Scientific Leadership”, committed to nutrition research and development and rigorous quality assurance program and control of product integrity.
Their nutrition product guarantees, sports collaborations and expansion in its sales force have positioned the company among the biggest and strongest leaders in the Direct Selling industry.
Revenue 2020 – US$ 4.1 Billion
Surprisingly, this company has grown in recent years through its promise of a wide and easy-to-manage kitchen world, its market expanded for those experimental easy cooking, leading to billions of dollars in 2020.
Revenue 2020 – US$ 3.9 Billion
Infinitus holds distinct advantages in the health products industry, including its diverse product offering, brand recognition, core technology and platform infrastructure leading it to climb positions in the global Direct Selling ranking.
Revenue 2020 – $US 3.6 Billion
Natura is a cosmetics company characterized by its non-testing on animals and its millions of representatives worldwide, especially in Latin America, which is its strongest market where its sales force exceeds 1.7 million consultants.
Revenue 2020 – $US 3.5 Billion
With more than 130 years in the market, Avon continues to climb positions in the world ranking of direct sales thanks to its strong strategies dedicated to sustainability and women’s entrepreneurship worldwide.
The company approach of contracting self-employed sales representatives created passionate advocates worldwide and led to Avon now being established in over 100 countries.
Revenue 2020 – $US 2.7 Billion
Mary Kay is now one of the largest direct sellers of skincare and cosmetics. Their products are sold in more than 40 markets around the world, and its global independent sales force exceeds 3.5 million representatives and consultants.
Revenue 2020 – $US 2.7 Billion
With more than 400 products in its portfolio and more than 30 years in the market, Melaleuca is one of the companies that had great growth in 2020, being able to enter the top 10 of the Direct Selling companies with the highest income.
Its premise of improving the lives of its clients and representatives as well as helping them achieve goals, has led them to have the largest online wellness shopping club in North America with over 1 Million Shoppers Every Month.
Revenue 2020 – $US 2.5 Billion
Nu Skin is a Direct Selling company that distributes more than 200 premium-quality anti-aging products in both the personal care and nutritional supplements categories, leading their sales force throughout Asia, the Americas, Europe, Africa and the Pacific.
This company has stood out in recent years for its commercial growth and its beauty device systems, leading them to be recognized and awarded by different administrative bodies and researchers within the Direct Selling Industry for several consecutive years.
Revenue 2020 – $US 2.4 Billion
As an award-winning Korean home products company Coway emphasizes their product and business core on creating innovative technologies to promote health in the home through engineering excellence, design thinking and user experience.
The 2021 List of Top 100 MLM Companies in the World
The following list ranks the 100 best MLM and Direct Selling companies of 2021, based on 2020 revenues. The list also provided their estimated net worths as of 2020-end.
|2021 Rank||Company||2020 Revenue|
|1||Amway||8.5 $US Billion|
|2||Herbalife||5.5 $US Billion|
|4||Infinitus||3.9 $US Billion|
|5||Natura||3.6 $US Billion|
|6||Avon||3.5 $US Billion|
|7||Mary Kay||2.7 $US Billion|
|8||Melaleuca||2.7 $US Billion|
|9||Nu Skin||2.5 $US Billion|
|10||Coway||2.4 $US Billion|
|11||Forever Living||2.3 $US Billion|
|12||Primerica||2.2 $US Billion|
|13||Young Living||1.9 $US Billion|
|14||DoTerra||1.8 $US Billion|
|15||Tupperware||1.8 $US Billion|
|16||PM International||1.7 $US Billion|
|17||Perfect China||1.6 $US Billion|
|18||Rodan and fields||1.5 $US Billion|
|19||JoyMain Int.||1.5 $US Billion|
|20||Oriflame||1.3 $US Billion|
|21||Ambit Energy||1.3 $US Billion|
|22||Jeunesse||1.3 $US Billion|
|23||Sunhope||1.3 $US Billion|
|24||DXN Global||1.2 $US Billion|
|25||O Boticario||1.2 $US Billion|
|26||Pola||1.2 $US Billion|
|27||New Era Health||1.1 $US Billion|
|28||Belcorp||1.1 $US Billion|
|29||Usana||1.1 $US Billion|
|30||Telecom Plus||1 $US Billion|
|31||Team Beach Body||1 $US Billion|
|32||Lyconet||1 $US Billion|
|33||Success Factory||1 $US Billion|
|34||SeneGence||1 $US Billion|
|35||Longrich||990 $US Million|
|36||Optativa-Medifast||935 $US Million|
|37||Yanbal International||895 $US Million|
|38||Market America||879 $US Million|
|39||Kynect||790 $US Million|
|40||Zinzino||770 $US Million|
|41||Crowd1||750 $US Million|
|42||Unicity||735 $US Million|
|43||Arbonne International||706 $US Million|
|44||Quanjian||700 $US Million|
|45||Shaklee||700 $US Million|
|46||Hinode Cosméticos||700 $US Million|
|47||Juice Plus +||693 $US Million|
|48||Team National||440 $US Million|
|49||Isagenix||625 $US Million|
|50||It Works! Global||620 $US Million|
|51||Yofoto||590 $US Million|
|52||Amore Pacific||585 $US Million|
|53||Plexus Worldwide||550 $US Million|
|54||QNet||520 $US Million|
|55||Scentsy||520 $US Million|
|56||Miki Corp.||510 $US Million|
|57||LuLaRoe||500 $US Million|
|58||LegalShield||483 $US Million|
|59||IM Mastery Academy||480 $US Million|
|60||Rolmex||459 $US Million|
|61||Golden Days China||446 $US Million|
|62||Tiens||435 $US Million|
|63||Le-Vel||420 $US Million|
|64||Thirty One Gifts||410 $US Million|
|65||Total Life Changes||405 $US Million|
|66||Faberlic||404 $US Million|
|67||Lux International||396 $US Million|
|68||Monat Global||388 $US Million|
|69||Pruvit||375 $US Million|
|70||Omnilife||368 $US Million|
|71||Younique||368 $US Million|
|72||Modere||368 $US Million|
|73||Cosway||368 $US Million|
|74||Nature’s Sunshine||362 $US Million|
|75||Neora||350 $US Million|
|76||BeautyCounter||341 $US Million|
|77||4Life||341 $US Million|
|78||For Days Co||323 $US Million|
|79||Hy Cite Enterprises||321 $US Million|
|80||Seacret Direct||320 $US Million|
|81||LG Household & Health||320 $US Million|
|82||Vestige Marketing||317 $US Million|
|83||Stella & Dot||315 $US Million|
|84||Just International||315 $US Million|
|85||Apollo China||311 $US Million|
|86||Family Heritage Life||309 $US Million|
|87||Noevir||300 $US Million|
|88||Pampered Chef||294 $US Million|
|89||Betterway||294 $US Million|
|90||ModiCare||289 $US Million|
|91||ACN||275 $US Million|
|92||LR Health and Beauty||262 $US Million|
|93||Farmasi||262 $US Million|
|94||New Image Group||255 $US Million|
|95||Naturally Plus||254 $US Million|
|96||Elken||245 $US Million|
|97||Prowin International||242 $US Million|
|98||ARIIX||242 $US Million|
|99||Alliance In Motion||238 $US Million|
|100||LifeVantage||237 $US Million|
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