Top 100 MLM and Direct Selling Companies in the World in 2021

Top 100 MLM and Direct Selling Companies in the World in 2021

New remote work ideas, omnichannel sales strategies, organizational changes towards digitization, alongside many situations and methods to sales management have been the strong responses towards 2020 that brought huge business challenges, in addition to giving way to a new company ranking in MLM and Direct Selling Industry. 

Before showing you the complete ranking we want to emphasize the following main business players in the global MLM and Direct Selling industry.

These companies have boosted their positions in the ranking in recent years through different business strategies, technological implementations, expansion of the sales force and organizational reinforcements that have made them benchmarks and leaders in the global market.


Revenue 2020 – US$ 8.5 Billion 

Amway continues to position itself as one of the leading companies in Direct Selling, its exponential growth over time has shown that they are prepared for the changes, improvements and challenges that the industry presents, so much so that they have taken their strategy to more than 100 countries, having 71 million households in its top 10 markets that only use Amway products.


Revenue 2020 – US$ 5.5 Billion

Herbalife operates in more than 90 countries around the world, under the guidance of “Scientific Leadership”, committed to nutrition research and development and rigorous quality assurance program and control of product integrity. 

Their nutrition product guarantees, sports collaborations and expansion in its sales force have positioned the company among the biggest and strongest leaders in the Direct Selling industry.


Revenue 2020 – US$ 4.1 Billion

Surprisingly, this company has grown in recent years through its promise of a wide and easy-to-manage kitchen world, its market expanded for those experimental easy cooking, leading to billions of dollars in 2020.


Revenue 2020 – US$ 3.9 Billion

Infinitus holds distinct advantages in the health products industry, including its diverse product offering, brand recognition, core technology and platform infrastructure leading it to climb positions in the global Direct Selling ranking. 


Revenue 2020 – $US 3.6 Billion

Natura is a cosmetics company characterized by its non-testing on animals and its millions of representatives worldwide, especially in Latin America, which is its strongest market where its sales force exceeds 1.7 million consultants.


Revenue 2020 – $US 3.5 Billion 

With more than 130 years in the market, Avon continues to climb positions in the world ranking of direct sales thanks to its strong strategies dedicated to sustainability and women’s entrepreneurship worldwide. 

The company approach of contracting self-employed sales representatives created passionate advocates worldwide and led to Avon now being established in over 100 countries. 

Mary Kay 

Revenue 2020 – $US 2.7 Billion

Mary Kay is now one of the largest direct sellers of skincare and cosmetics. Their products are sold in more than 40 markets around the world, and its global independent sales force exceeds 3.5 million representatives and consultants.


Revenue 2020 – $US 2.7 Billion 

With more than 400 products in its portfolio and more than 30 years in the market, Melaleuca is one of the companies that had great growth in 2020, being able to enter the top 10 of the Direct Selling companies with the highest income.

Its premise of improving the lives of its clients and representatives as well as helping them achieve goals, has led them to have the largest online wellness shopping club in North America with over 1 Million Shoppers Every Month. 

Nu Skin

Revenue 2020 – $US 2.5 Billion 

Nu Skin is a Direct Selling company that distributes more than 200 premium-quality anti-aging products in both the personal care and nutritional supplements categories, leading their sales force throughout Asia, the Americas, Europe, Africa and the Pacific.

This company has stood out in recent years for its commercial growth and its beauty device systems, leading them to be recognized and awarded by different administrative bodies and researchers within the Direct Selling Industry for several consecutive years.


Revenue 2020 –  $US 2.4 Billion

As an award-winning Korean home products company Coway emphasizes their product and business core on creating innovative technologies to promote health in the home through engineering excellence, design thinking and user experience. 

The 2021 List of Top 100 MLM Companies in the World

The following list ranks the 100 best MLM and Direct Selling companies of 2021, based on 2020 revenues. The list also provided their estimated net worths as of 2020-end.

2021 RankCompany 2020 Revenue 
1Amway8.5 $US Billion
2Herbalife 5.5 $US Billion
3Vorwerk 4.1$US Billion
4Infinitus 3.9 $US Billion
5Natura 3.6 $US Billion
6Avon3.5 $US Billion
7Mary Kay 2.7 $US Billion
8Melaleuca 2.7 $US Billion
9Nu Skin 2.5 $US Billion
10Coway2.4 $US Billion
11Forever Living 2.3 $US Billion
12Primerica 2.2 $US Billion
13Young Living 1.9 $US Billion
14DoTerra 1.8 $US Billion
15Tupperware1.8 $US Billion
16PM International 1.7 $US Billion
17Perfect China1.6 $US Billion
18Rodan and fields 1.5 $US Billion
19JoyMain Int. 1.5 $US Billion
20Oriflame 1.3 $US Billion
21Ambit Energy1.3 $US Billion
22Jeunesse1.3 $US Billion
23Sunhope 1.3 $US Billion
24DXN Global1.2 $US Billion
25O Boticario1.2 $US Billion
26Pola1.2 $US Billion
27New Era Health 1.1 $US Billion
28Belcorp 1.1 $US Billion
29Usana 1.1 $US Billion
30Telecom Plus 1 $US Billion
31Team Beach Body1 $US Billion
32Lyconet 1 $US Billion
33Success Factory 1 $US Billion
34SeneGence 1 $US Billion
35Longrich 990 $US Million
36Optativa-Medifast935 $US Million
37Yanbal International 895 $US Million
38Market America 879 $US Million
39Kynect 790 $US Million
40Zinzino 770 $US Million
41Crowd1 750 $US Million
42Unicity735 $US Million
43Arbonne International 706 $US Million
44Quanjian 700 $US Million
45Shaklee700 $US Million
46Hinode Cosméticos700 $US Million
47Juice Plus +693 $US Million
48Team National 440 $US Million
49Isagenix 625 $US Million
50It Works! Global 620 $US Million
51Yofoto 590 $US Million
52Amore Pacific 585 $US Million
53Plexus Worldwide 550 $US Million
54QNet 520 $US Million
55Scentsy 520 $US Million
56Miki Corp. 510 $US Million
57LuLaRoe 500 $US Million
58LegalShield 483 $US Million
59IM Mastery Academy 480 $US Million
60Rolmex459 $US Million
61Golden Days China 446 $US Million
62Tiens 435 $US Million
63Le-Vel 420 $US Million
64Thirty One Gifts 410 $US Million
65Total Life Changes405 $US Million
66Faberlic404 $US Million
67Lux International 396 $US Million
68Monat Global 388 $US Million
69Pruvit 375 $US Million
70Omnilife 368 $US Million
71Younique 368 $US Million
72Modere 368 $US Million
73Cosway 368 $US Million
74Nature’s Sunshine 362 $US Million
75Neora 350 $US Million
76BeautyCounter 341 $US Million
774Life 341 $US Million
78For Days Co 323 $US Million
79Hy Cite Enterprises 321 $US Million
80Seacret Direct 320 $US Million
81LG Household & Health 320 $US Million
82Vestige Marketing 317 $US Million
83Stella & Dot 315 $US Million
84Just International 315 $US Million
85Apollo China 311 $US Million
86Family Heritage Life 309 $US Million
87Noevir 300 $US Million
88Pampered Chef 294 $US Million
89Betterway294 $US Million
90ModiCare 289 $US Million
91ACN275 $US Million
92LR Health and Beauty 262 $US Million
93Farmasi 262 $US Million
94New Image Group 255 $US Million
95Naturally Plus 254 $US Million
96Elken 245 $US Million
97Prowin International 242 $US Million
98ARIIX242 $US Million
99Alliance In Motion 238 $US Million
100LifeVantage 237 $US Million

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Top 100 MLM and Direct Selling Companies in the World in 2020