Top 100 MLM and Direct Selling Companies in the world in 2023

Top 100 MLM and Direct Selling Companies in the world this 2023

The Direct Selling and Multilevel Marketing (MLM) industries are amongst the highest-impacting in the world. Their naturally flexible features provide the conditions for individuals to leverage their abilities independently while improving their own lives, impacting the economies around them and the communities they serve. 

Today, with a challenging economic panorama for the years to come, the Direct Selling industry has an opportunity to keep providing the spaces for independent sellers to grow professionally while leveraging social selling and digital skills. 

Every multi-level marketing (MLM) company in the world aims to expand its customer base and garner the highest-possible revenues. Yet, in the world of network marketing, finding success is easy in the first stages of promoting a business or a product, but maintaining success in the long run, can be tricky and is deeply related to reputation, compliance, and trustability. 

In this list, you will find the top 100 MLM companies in the world this 2023 based on their revenue for 2021. 

We’re not only giving you the list but let us tell you a bit more about the Top five global leaders in the industry and what makes them unique: 

Top 5 Network Marketing Companies in the world this 2023: 

5. Infinitus

Revenue 3.95 billion USD as of 2021 

Infinitus has been committed to bringing health and happiness to people all over the world by providing quality Chinese Herbal Health Products since 1992. With continuous innovation, constant research, and the development of patented core technologies, it has established competitive brand value and trustworthy relationships that lay a foundation for continuous growth in the health sector.

4. Vorwerk 

Revenue 4.6 billion USD as of 2021 – 5% yearly growth rate

Vorwek is an international company based in Germany whose signature cookware product Thermomix, has been simplifying the daily lives of millions of people all over the world by revolutionizing cooking since 1971 with an all-in-one multicooker. 

3. Herbalife

Revenue 5.8 billion USD as of 2021 – 5% yearly growth rate 

Herbalife is one of the oldest businesses in the network marketing industry and has gained an iconic position with the sales of its nutritional products all over the world while staying unbeatable in spite of being levied into a couple of global trade controversies. The company promotes an active and healthy lifestyle with the backup of scientifically developed products. 

2. Natura Cosmetics 

Revenue 7.2 billion USD as of 2021 – 1% yearly growth rate

Natura is the biggest cosmetics company in Brazil. With over 1.7 million consultants in Latin America, they reach millions of final consumers through different channels every year with a message of promoting well-being and healthy relationships with oneself, with others, and with nature through sustainable, natural, non-animal-tested products.

1. Amway 

Revenue 8.9 billion USD by 2021 – 5% yearly growth rate

Amway is undoubtedly the biggest MLM company of all time! It has been at the head of the network marketing industry for almost the past two decades and is the largest Direct Selling company in the world with operations in over 100 countries. 

By leveraging business partnerships and affiliated companies, along with its sister Alticor, Amway leads the industry with the manufacture and distribution of nutrition, beauty, personal care, and home products sold through their million-strong Independent Business Owners (IBOs).

The 2023 List of Top 100 MLM Companies in the World

The following list ranks the 100 best MLM & Direct Selling companies of 2023, based on 2021 revenues. The list also provides the founding year for each company to keep track of the time they have endured.

PositionCompanyCountryRevenue 2021
(in billion USD)
Year Founded
1AmwayUSA8.91959
2Natura CosmeticsBrazil7.21969
3HerbalifeUSA5.81980
4VorwerkGermany4.61883
5InfinitusChina3.951992
6eXp RealtyUSA3.82002
7Avon ProductsUSA3.41886
8CowaySouth Korea3.21989
9PrimericaUSA2.711977
10MelaleucaUSA2.71985
11Nu SkinUSA2.691984
12Mary KayUSA2.61963
13PM InternationalLuxembourg2.381993
14Young LivingUSA2.21993
15Forever Living ProductsUSA21978
16DoTerraUSA1.832008
17AtomySouth Korea1.832009
18TupperwareUSA1.61948
19Rodan & FieldsUSA1.572002
20Optavia – MedifastUSA1.531980
21JoyMain Int.China1.52009
22Perfect ChinaChina1.51994
23JeunesseUSA1.352009
24SunhopeChina1.31978
25DXN GlobalUSA1.251993
26O BoticarioBrazil1.211977
27New Era HealthChina1.191995
28USANAUSA1.191992
29Telecom PlusUK1.131997
30LyconetAustria1.12003
31OriflameSweden1.11967
32Ambit EnergyUSA1.042006
33ScentsyUSA1.022004
34SeneGenceUSA1.021999
35LongrichChina11986
36Market AmericaUSA0.871992
37Beach BodyUSA0.871998
38Crowd1UAE0.852018
39BelcorpPeru0.851968
40Monat GlobalUSA0.82014
41Arbonne InternationalUSA0.81975
42Vida DivinaUSA0.82016
43KynectUSA0.792004
44Hyperfund (Pyramid Scheme)Australia0.752014
45UnicityUSA0.72001
46QuanjianChina0.72006
47ShakleeUSA0.71956
48Juice Plus+USA0.691970
49PolaJapan0.691929
50Team NationalUSA0.641999
51It Works! GlobalUSA0.622001
52PruvitUSA0.592015
53Color StreetUSA0.592017
54Amore PacificSouth Korea0.581945
55OmnilifeMexico0.561992
56Yanbal InternationalPeru0.531967
57LegalShieldUSA0.521972
58QNetMalaysia0.521988
59Plexus WorldwideUSA0.52006
60Miki Corp.Japan0.51966
61IM Mastery AcademyUSA0.52013
62ACNUSA0.51993
63LuLaRoeUSA0.52013
64YofotoChina0.52004
65NewAgeUSA0.491996
66IsagenixUSA0.492002
67Betterware de MexicoMexico0.491995
68FarmasiTurkey0.452010
69RolmexChina0.452001
70Golden Days ChinaChina0.441991
71Nature’s SunshineUSA0.441972
72TiensChina0.431995
73New Image GroupNew Zealand0.431984
74Hy Cite EnterprisesUSA0.421959
75Le-VelUSA0.422012
76Thirty One GiftsUSA0.412003
77FaberlicRussia0.41997
78Total Life ChangesUSA0.42003
79Lux InternationalSwitzerland0.391901
80NeoraUSA0.392011
81CoswayMalaysia0.361979
82ModereUSA0.361990
83YouniqueUSA0.362012
84XIFRAMexico0.352003
854LifeUSA0.341998
86BeautyCounterUSA0.342013
87LG Household & HealthSouth Korea0.321947
88Seacret DirectUSA0.322005
89Just InternationalSwitzerland0.311930
90Stella & DotUSA0.312003
91Pure RomanceUSA0.311993
92LR Health & BeautyGermany0.311985
93Family Heritage LifeUSA0.31989
94For Days Co.Japan0.31997
95Apollo ChinaChina0.31988
96Pampered ChefUSA0.291980
97Best World InternationalSingapore0.281990
98ModiCareIndia0.281996
99Princess HouseUSA0.281963
100BetterwayThailand0.281988

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*List made up of information published by Business For Home and DSN