The Direct Selling and Multilevel Marketing (MLM) industries are amongst the highest-impacting in the world. Their naturally flexible features provide the conditions for individuals to leverage their abilities independently while improving their own lives, impacting the economies around them and the communities they serve.
Today, with a challenging economic panorama for the years to come, the Direct Selling industry has an opportunity to keep providing the spaces for independent sellers to grow professionally while leveraging social selling and digital skills.
Every multi-level marketing (MLM) company in the world aims to expand its customer base and garner the highest-possible revenues. Yet, in the world of network marketing, finding success is easy in the first stages of promoting a business or a product, but maintaining success in the long run, can be tricky and is deeply related to reputation, compliance, and trustability.
In this list, you will find the top 100 MLM companies in the world this 2023 based on their revenue for 2021.
We’re not only giving you the list but let us tell you a bit more about the Top five global leaders in the industry and what makes them unique:
Top 5 Network Marketing Companies in the world this 2023:
5. Infinitus
Revenue 3.95 billion USD as of 2021
Infinitus has been committed to bringing health and happiness to people all over the world by providing quality Chinese Herbal Health Products since 1992. With continuous innovation, constant research, and the development of patented core technologies, it has established competitive brand value and trustworthy relationships that lay a foundation for continuous growth in the health sector.
4. Vorwerk
Revenue 4.6 billion USD as of 2021 – 5% yearly growth rate
Vorwek is an international company based in Germany whose signature cookware product Thermomix, has been simplifying the daily lives of millions of people all over the world by revolutionizing cooking since 1971 with an all-in-one multicooker.
3. Herbalife
Revenue 5.8 billion USD as of 2021 – 5% yearly growth rate
Herbalife is one of the oldest businesses in the network marketing industry and has gained an iconic position with the sales of its nutritional products all over the world while staying unbeatable in spite of being levied into a couple of global trade controversies. The company promotes an active and healthy lifestyle with the backup of scientifically developed products.
2. Natura Cosmetics
Revenue 7.2 billion USD as of 2021 – 1% yearly growth rate
Natura is the biggest cosmetics company in Brazil. With over 1.7 million consultants in Latin America, they reach millions of final consumers through different channels every year with a message of promoting well-being and healthy relationships with oneself, with others, and with nature through sustainable, natural, non-animal-tested products.
1. Amway
Revenue 8.9 billion USD by 2021 – 5% yearly growth rate
Amway is undoubtedly the biggest MLM company of all time! It has been at the head of the network marketing industry for almost the past two decades and is the largest Direct Selling company in the world with operations in over 100 countries.
By leveraging business partnerships and affiliated companies, along with its sister Alticor, Amway leads the industry with the manufacture and distribution of nutrition, beauty, personal care, and home products sold through their million-strong Independent Business Owners (IBOs).
The 2023 List of Top 100 MLM Companies in the World
The following list ranks the 100 best MLM & Direct Selling companies of 2023, based on 2021 revenues. The list also provides the founding year for each company to keep track of the time they have endured.
Position | Company | Country | Revenue 2021 (in billion USD) | Year Founded |
1 | Amway | USA | 8.9 | 1959 |
2 | Natura Cosmetics | Brazil | 7.2 | 1969 |
3 | Herbalife | USA | 5.8 | 1980 |
4 | Vorwerk | Germany | 4.6 | 1883 |
5 | Infinitus | China | 3.95 | 1992 |
6 | eXp Realty | USA | 3.8 | 2002 |
7 | Avon Products | USA | 3.4 | 1886 |
8 | Coway | South Korea | 3.2 | 1989 |
9 | Primerica | USA | 2.71 | 1977 |
10 | Melaleuca | USA | 2.7 | 1985 |
11 | Nu Skin | USA | 2.69 | 1984 |
12 | Mary Kay | USA | 2.6 | 1963 |
13 | PM International | Luxembourg | 2.38 | 1993 |
14 | Young Living | USA | 2.2 | 1993 |
15 | Forever Living Products | USA | 2 | 1978 |
16 | DoTerra | USA | 1.83 | 2008 |
17 | Atomy | South Korea | 1.83 | 2009 |
18 | Tupperware | USA | 1.6 | 1948 |
19 | Rodan & Fields | USA | 1.57 | 2002 |
20 | Optavia – Medifast | USA | 1.53 | 1980 |
21 | JoyMain Int. | China | 1.5 | 2009 |
22 | Perfect China | China | 1.5 | 1994 |
23 | Jeunesse | USA | 1.35 | 2009 |
24 | Sunhope | China | 1.3 | 1978 |
25 | DXN Global | USA | 1.25 | 1993 |
26 | O Boticario | Brazil | 1.21 | 1977 |
27 | New Era Health | China | 1.19 | 1995 |
28 | USANA | USA | 1.19 | 1992 |
29 | Telecom Plus | UK | 1.13 | 1997 |
30 | Lyconet | Austria | 1.1 | 2003 |
31 | Oriflame | Sweden | 1.1 | 1967 |
32 | Ambit Energy | USA | 1.04 | 2006 |
33 | Scentsy | USA | 1.02 | 2004 |
34 | SeneGence | USA | 1.02 | 1999 |
35 | Longrich | China | 1 | 1986 |
36 | Market America | USA | 0.87 | 1992 |
37 | Beach Body | USA | 0.87 | 1998 |
38 | Crowd1 | UAE | 0.85 | 2018 |
39 | Belcorp | Peru | 0.85 | 1968 |
40 | Monat Global | USA | 0.8 | 2014 |
41 | Arbonne International | USA | 0.8 | 1975 |
42 | Vida Divina | USA | 0.8 | 2016 |
43 | Kynect | USA | 0.79 | 2004 |
44 | Hyperfund (Pyramid Scheme) | Australia | 0.75 | 2014 |
45 | Unicity | USA | 0.7 | 2001 |
46 | Quanjian | China | 0.7 | 2006 |
47 | Shaklee | USA | 0.7 | 1956 |
48 | Juice Plus+ | USA | 0.69 | 1970 |
49 | Pola | Japan | 0.69 | 1929 |
50 | Team National | USA | 0.64 | 1999 |
51 | It Works! Global | USA | 0.62 | 2001 |
52 | Pruvit | USA | 0.59 | 2015 |
53 | Color Street | USA | 0.59 | 2017 |
54 | Amore Pacific | South Korea | 0.58 | 1945 |
55 | Omnilife | Mexico | 0.56 | 1992 |
56 | Yanbal International | Peru | 0.53 | 1967 |
57 | LegalShield | USA | 0.52 | 1972 |
58 | QNet | Malaysia | 0.52 | 1988 |
59 | Plexus Worldwide | USA | 0.5 | 2006 |
60 | Miki Corp. | Japan | 0.5 | 1966 |
61 | IM Mastery Academy | USA | 0.5 | 2013 |
62 | ACN | USA | 0.5 | 1993 |
63 | LuLaRoe | USA | 0.5 | 2013 |
64 | Yofoto | China | 0.5 | 2004 |
65 | NewAge | USA | 0.49 | 1996 |
66 | Isagenix | USA | 0.49 | 2002 |
67 | Betterware de Mexico | Mexico | 0.49 | 1995 |
68 | Farmasi | Turkey | 0.45 | 2010 |
69 | Rolmex | China | 0.45 | 2001 |
70 | Golden Days China | China | 0.44 | 1991 |
71 | Nature’s Sunshine | USA | 0.44 | 1972 |
72 | Tiens | China | 0.43 | 1995 |
73 | New Image Group | New Zealand | 0.43 | 1984 |
74 | Hy Cite Enterprises | USA | 0.42 | 1959 |
75 | Le-Vel | USA | 0.42 | 2012 |
76 | Thirty One Gifts | USA | 0.41 | 2003 |
77 | Faberlic | Russia | 0.4 | 1997 |
78 | Total Life Changes | USA | 0.4 | 2003 |
79 | Lux International | Switzerland | 0.39 | 1901 |
80 | Neora | USA | 0.39 | 2011 |
81 | Cosway | Malaysia | 0.36 | 1979 |
82 | Modere | USA | 0.36 | 1990 |
83 | Younique | USA | 0.36 | 2012 |
84 | XIFRA | Mexico | 0.35 | 2003 |
85 | 4Life | USA | 0.34 | 1998 |
86 | BeautyCounter | USA | 0.34 | 2013 |
87 | LG Household & Health | South Korea | 0.32 | 1947 |
88 | Seacret Direct | USA | 0.32 | 2005 |
89 | Just International | Switzerland | 0.31 | 1930 |
90 | Stella & Dot | USA | 0.31 | 2003 |
91 | Pure Romance | USA | 0.31 | 1993 |
92 | LR Health & Beauty | Germany | 0.31 | 1985 |
93 | Family Heritage Life | USA | 0.3 | 1989 |
94 | For Days Co. | Japan | 0.3 | 1997 |
95 | Apollo China | China | 0.3 | 1988 |
96 | Pampered Chef | USA | 0.29 | 1980 |
97 | Best World International | Singapore | 0.28 | 1990 |
98 | ModiCare | India | 0.28 | 1996 |
99 | Princess House | USA | 0.28 | 1963 |
100 | Betterway | Thailand | 0.28 | 1988 |
S4DS is the go-to technological ally for Direct Selling and MLM businesses to grow sales and optimize their commercial efforts
Our powerful software for Direct Selling allows you to accelerate digital sales and simplify daily tasks through frictionless management and sales automation processes that strengthen your sales force and empower them to adapt to changing consumer behaviors.
Achieve complete management of your sales process in a single, all-in-one solution and watch how it can boost the potential of your business growth with
- Completely integrated CRM for your company and your representatives
- Powerful rule engine to automatically calculate and pay commissions
- Subscriptions and auto-shipping features.
- Customer service and ticketing modules
- Social Selling features
- Replicated and Influencer Sites for consultants
- Complete E-Commerce Solution that is configurable to your brand’s look and feel
- Training Modules for internal and external sales forces with tips, strategies, and tools for social commerce and social selling
*List made up of information published by Business For Home and DSN