Direct Selling in the European Market

EUROPE

The president of the European Direct Selling Association feels confident that the industry will continue to grow and provide opportunities for millions of Europeans offering a unique way of buying.

 

Like all retail sectors, Direct Selling has been impacted by the economic recession. However, the results of 2017 show that Direct Selling continues strong and will continue to grow in the coming years.

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Psychodemographic Profile

 

• 5,000,000 Independents

 

Countries

Source: https://seldia.eu/images/2018/06_SELDIA_AR18.pdf

 

Gender

 

• 88% Female
• 12% Male

Age

Education

Activity in Direct Sales

 

Most sold products in History

 

Reasons to get involved in Direct Selling

 

 

 

Bibliography

 

SELDIA. (2018). SELDIA. Obtenido de https://seldia.eu/images/2018/1-Ipsos-presentation-for-DSAs.pdf

SELDIA Annual Report. (2017 – 2018). Obtenido de https://seldia.eu/images/2018/06_SELDIA_AR18.pdf