S4DS - Direct Selling in the European Market

DIRECT SELLING BLOG

EUROPE

The president of the European Direct Selling Association feels confident that the industry will continue to grow and provide opportunities for millions of Europeans offering a unique way of buying.

 

Like all retail sectors, Direct Selling has been impacted by the economic recession. However, the results of 2017 show that Direct Selling continues strong and will continue to grow in the coming years.

 

mlm in europe

 

Psychodemographic Profile

 

  • 5,000,000 Independents

 

Countries

countries in europe in mlm market

Source: http://seldia.eu/images/2018/06_SELDIA_AR18.pdf

 

Gender

 

  • 88% Female
  • 12% Male
gender in mlm market

Age

age in mlm market

Education

education in mlm market

Activity in Direct Sales

 

activity in mlm market

Most sold products in History

product categories in mlm market

 

Reasons to get involved in Direct Selling

 

mlm motivators

 

 

Bibliography

 

SELDIA. (2018). SELDIA. Obtenido de http://seldia.eu/images/2018/1-Ipsos-presentation-for-DSAs.pdf

SELDIA Annual Report. (2017 - 2018). Obtenido de http://seldia.eu/images/2018/06_SELDIA_AR18.pdf

 


             
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