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PortuguêsHaving a corporate e-commerce checkout in which the order can be assigned to any of the representatives or affiliates in the sales force, makes all the difference in the incentive for the sales force to promote online shopping, increasing sales with a more extensive client base, and reaching brand positioning.
If your business model has a representative-based channel, corporate e-commerce, and potentially even more online and offline sales channels, having a checkout that allows the assignment of the sale to an affiliate has plenty of opportunities and benefits for the company’s growth.
If your business model allows it, ensuring a checkout process that guarantees affiliates receive a commission for every sale made, regardless of the channel, can help maintain a healthy balance between them.
It happens that end-customers may find the corporate e-commerce website before a replicated website from a representative that they have been actively following on social media, and that has actually influenced their purchase since many representatives also do not push their websites enough to properly rank in search engines or be an easy click from their social media. This can be addressed by implementing functionalities within your e-commerce buying journey that allow end-customers to select a representative from a field list if they already have one, so the commission can be automatically assigned to them.
S4DS has the checkout experience for your corporate e-commerce to not be a competition to your sales force:
- In the checkout step of placing an order and getting ready to pay, add a dropdown field for buyers to select their representative. This field allows the user to look up by name, ID, or internal code and provides suggestions as the client types.
- Assign a commission for the sales referred to representatives according to predefined percentages or business rules.
- From the business admin, generate a report with the corresponding campaign commissions to program payments to distributors.
- S4DS’s system is multilingual and customizable for you to decide how to ask the customers who is the representative/affiliate that influenced their purchase. Decide whether you want your selection field to ask the question “Did someone refer you for this purchase?”, or “Do you know a representative that might have helped you during your buying journey?” or any other you can think of.
