DIRECT SELLING BLOG

DIRECT SELLING IN THE WORLD

 

With this article we begin the development of a series of articles that will continue to be published during the following days in order to understand the past, present and future of direct selling.

In this first article we are going to treat the global context in broad strokes to have a macro visibility and understand how the market is right now.



SOME FIGURES OF THE SECTOR

 

Percentage of market share in Direct Selling

direct selling world map

MAIN MARKETS OF DIRECT SALES IN THE WORLD

 

The United States is the country in the world with the largest share in the direct selling market along with China in the # 2 position.

 

direct selling countries

(WFDSA, 2017)

 

Gender and number of Independent Direct Sellers in the World

 

116,737,069 Independents for 2017

73.8% Female

26.2% Male           

gender in direct selling

(Monterrosa, 2018)

Most Sold Products in the World

products sold in direct selling

Direct selling is a continuous source of opportunity for people in both advanced and emerging economies.

 

(WFDSA, 2017)

 

TOP 25 Direct Selling Companies in the World

 

 

Rank

Company

Revenew

1

Amway

$8.60B

2

Avon Products Inc.

$5.70B

3

Herbalife

$4.40B

4

Vorwerk

$4.19B

5

Infinitus

$3.92B

6

Mary Kay

$3.25B

7

Natura

$3.09B

8

Perfect

$2.96B

9

Nu Skin

$2.28B

10

Tupperware

$2.26B

11

Coway

$2.05B

12

JoyMain

$1.58B

13

Oriflame Cosmetics

$1.537B

14

SUN HOPE

$1.536B

15

Young Living

$1.52B

16

Rodan + Fields

$1.50B

17

New Era

$1.33B

18

Jeunesse

$1.30B

19

Pola

$1.22B

20

Ambit Energy

$1.15B

21

Belcorp

$1.14B

22

DXN Marketing Sdn Bhd

$1.10B

23

USANA Health Sciences

$1.05B

24

Longrich

$1.00B

25

Telecom Plus

$979M

 

(DSN, 2018)



Bibliography

DSN. (02 de Mayo de 2018). Direct Selling News. Obtenido de https://www.directsellingnews.com/dsn-announces-the-2018-global-100/

 

Monterrosa, H. (03 de Septiembre de 2018). La República. Obtenido de https://www.larepublica.co/consumo/tres-de-cada-10-cosmeticos-en-colombia-se-venden-por-catalogo-2766247

 

WFDSA. (2017). Obtenido de https://wfdsa.org/download/advocacy/annual_report/WFDSA-Annual-Report-2017.pdf


             
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