DIRECT SELLING IN THE WORLD

 

With this article we begin the development of a series of articles that will continue to be published during the following days in order to understand the past, present and future of direct selling.

In this first article we are going to treat the global context in broad strokes to have a macro visibility and understand how the market is right now.

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SOME FIGURES OF THE SECTOR

 

Percentage of market share in Direct Selling

MAIN MARKETS OF DIRECT SALES IN THE WORLD

 

The United States is the country in the world with the largest share in the direct selling market along with China in the # 2 position.

 

(WFDSA, 2017)

 

Gender and number of Independent Direct Sellers in the World

 

116,737,069 Independents for 2017

73.8% Female

26.2% Male           

(Monterrosa, 2018)

Most Sold Products in the World

Direct selling is a continuous source of opportunity for people in both advanced and emerging economies.

 

(WFDSA, 2017)

 

TOP 25 Direct Selling Companies in the World

 

 

Rank	Company	Revenew
1	Amway	$8.60B
2	Avon Products Inc.	$5.70B
3	Herbalife	$4.40B
4	Vorwerk	$4.19B
5	Infinitus	$3.92B
6	Mary Kay	$3.25B
7	Natura	$3.09B
8	Perfect	$2.96B
9	Nu Skin	$2.28B
10	Tupperware	$2.26B
11	Coway	$2.05B
12	JoyMain	$1.58B
13	Oriflame Cosmetics	$1.537B
14	SUN HOPE	$1.536B
15	Young Living	$1.52B
16	Rodan + Fields	$1.50B
17	New Era	$1.33B
18	Jeunesse	$1.30B
19	Pola	$1.22B
20	Ambit Energy	$1.15B
21	Belcorp	$1.14B
22	DXN Marketing Sdn Bhd	$1.10B
23	USANA Health Sciences	$1.05B
24	Longrich	$1.00B
25	Telecom Plus	$979M

 

(DSN, 2018)

Bibliography

DSN. (02 de Mayo de 2018). Direct Selling News. Obtenido de httpss://www.directsellingnews.com/dsn-announces-the-2018-global-100/

 

Monterrosa, H. (03 de Septiembre de 2018). La República. Obtenido de httpss://www.larepublica.co/consumo/tres-de-cada-10-cosmeticos-en-colombia-se-venden-por-catalogo-2766247

 

WFDSA. (2017). Obtenido de httpss://wfdsa.org/download/advocacy/annual_report/WFDSA-Annual-Report-2017.pdf