As we mentioned in the previous article, content is the most essential part of digital marketing. That is why you may have heard that famous phrase "Content is king" several times.
Now we will see some good tips to create attractive and effective content that is useful for your audience and therefore for your brand or company.
KNOW YOUR PUBLIC AND YOUR MARKET
Of course, the first step before creating a message is knowing your product or service. Then comes an equally important second step that is knowing your audience and market environment.
You must be aware of what's happening outside to be able to deliver a clear message that attracts the attention of your potential and existing customers.
For this it is convenient to use tools such as forums, top results in Google, competitors' websites, blogs, posts in social networks and more.
The importance of design in every visual communication's element is not a secret. The art and the image's attractiveness are the primordial element at the moment of capturing the public's attention, but not always image and message manage to coincide.
An image can be very well elaborated, but if it is not aligned with what you want to say, it becomes confused or blurred for the mind of the person who sees it. Having a clear and defined line of visual communication is vital in all cases.
USE TOOLS TO MONITOR
One of the biggest advantages offered by digital marketing is the ability to track the results of your actions.
Discovering where people who have interacted on your website or posts come from, with tools such as Google Analytics or Bitly among others, in addition to the statistics that most social networks currently offer, is a way to understand your audience and your market that in traditional marketing scenarios would be impossible.
ADVANTAGES OF S4DS FOR CONTENT MANAGEMENT
In S4DS, we are aware of the importance of the content generated by brands, influencers and consultants, and we have developed functionalities that facilitate marketing activities for sales forces such as:
Integration with Social Media
For more information, please contact us by clicking here.