In this second part we will give you the other necessary techniques that are complemented with those mentioned in the previous article Techniques to optimize the seo of your ecommerce part 1 to achieve optimal SEO results that benefit your sales and brand positioning in search engines.
USE SHORT URLS THAT CONTAIN KEYWORDS
Previous analyzes have shown that short URLs rank better on Google than long ones. Being an Ecommerce, urls will probably be longer by default, since these will include categories, subcategories and products.
For this reason you have to subtract unnecessary characters that are usually related to the product such as codes, SKUS, names etc ...
You must also include Keywords in the url and this is very important, because url is the first element that the search engine detects and therefore will immediately detect the keyword.
Example: Keywords "kids clothing" y "baby shoes"
An advantage in Ecommerce sites is that internal links, which benefit SEO, are usually given almost automatically due to navigation.
For example, if you have created an article in your blog that has generated a good number of backlinks or visits, you should use the keywords in this to direct them to the product in your ecommerce, in this way your products will not only gain more visibility but will reinforce your SEO.
EMPLOY PRODUCT REVIEW SCHEMA
Schema is a code that allows search engines to better understand the information contained in your site. This is used in order to obtain snippets that highlight the opinions of users and ratings given to your product on the page of this. Although implementing Schema does not guarantee that Google will show it in its results, this will increase your SEO since it will help the search engine to better understand your content.
S4DS SEO TOOLS
The tools of S4DS Software are designed to help boost the SEO of our customers. With features such as Automatic SEO, they will help you through:
Automatic push and submission
Header tags and Keyword phrases
Internal page linking
Easy to read content
If you want to know more about these features, click here.
Based on the publication "Ecommerce SEO The definitive guide" by Brian Dean.