Having already well structured your ecommerce's architecture and having the appropriate keywords obtained in the keyword research (see publications Architecture Tips to improve your Ecommerce's SEO and Importance of keyword research for ecommerce), the next step will be to work on the SEO On Page of your Ecommerce.
We will first see a clear example of a well optimized Ecommerce for SEO. This consists of the following elements:
TITLE TAG: Use words like "X% discount" or "lowest price".
DESCRIPTION TAG: Include modifiers such as "Buy", "Cheap" or "Deals". Include phrases such as "Great selection" or "All items for sale".
PRODUCT AND CATEGORY PAGE CONTENT: Include more than 1000 words in your content and repeat your keyword three to five times.
TITLE TAG: MAGNETIC WORDS
Including a Title Tag in your labels will be convenient to increase the CTR (Click Through Rate) of your publications. Using "magnetic" words, that is, those that attract the user's attention, is always beneficial for the CTR. For example:
Warranty Low prices free shipping Discount
DESCRIPTION TAG: MODIFIERS
You should not limit yourself to only use your keyword in the title tag. Include modifiers since these will not only attract the user's attention but also will help to generate "Long Tail Keywords" which will attract and filter potential customers with high conversion probabilities.
PRODUCT AND CATEGORY PAGE CONTENT: MORE THAN 1000 WORDS
It is proven that contents with more than a thousand words are better positioned for Google's indexing as this helps it to understand more precisely the subject of which the publication is about. Since it is a difficult task to include more than a thousand words on an Ecommerce product page, it is therefore recommended to write detailed product descriptions.
DISTRIBUTE YOUR KEYWORDS
Once you have the necessary information density for your product, you must "distribute" your keyword in several parts, so that it is repeated three to five times. This will help Google better understand and properly index your product information.
Note: Include your keyword in the Top of each of your website's pages, for example among the first one hundred words. This will improve the results of indexing and positioning.
S4DS SEO TOOLS
The tools of S4DS Software are designed to help boost our customers' SEO.
Features like Automatic SEO will help you through:
Automatic push and submission
Header tags and Keyword phrases
Internal page linking
Easy to read content
If you want to know more about these features, click here.
Based on the publication "Ecommerce SEO The definitive guide" by Brian Dean