A direct selling business is a retail organization which distributes goods and services to consumers in non-traditional environments. Instead of maintaining a permanent retail location, these companies engage independent consultants to develop one-on-one relationships with customers, selling to them directly. Examples of successful direct selling businesses include Avon, The Pampered Chef and Mary Kay. There are many reasons an entrepreneur may choose to become an independent consultant to a direct selling business.
The primary benefit of going into the direct selling business is that it allows an individual to be his own boss. As an independent consultant, he must create a business plan and set goals based solely on his own personal desires. Unlike starting a business from scratch, however, many direct selling organizations come with name recognition. This pre-established goodwill can go a long way in opening doors for him. Instead of spending time building a brand, he simply must sell already well-known products.
There are no educational or professional prerequisites required to enter the direct selling industry, making this a wonderful industry for students, recent college graduate, longtime stay-at-home parents and those with little or no work history. In addition, a person without a college degree or even a high school diploma will not be turned away from this type of business opportunity. The only requirement for success in this field is drive to reach whatever goals a person sets for herself.
The Social Aspect
Working in the direct selling business requires a person to interact with a lot of people. This aspect of the occupation makes this a wonderful way to meet and socialize with new individuals of all demographics, affording an independent consultant the opportunity to make money while making new friends.
A direct selling business is perhaps the most flexible job of all. The nature of the occupation affords a person pursuing it the ability to work whenever he wants to. Whether he wants to put in traditional full-time hours or only sell products on weekends, either is appropriate, based simply on his personal goals.
There is a lot of money to be made within the direct selling industry. The amount earned, however, is up to each individual. Because an independent consultant can work as many or as little hours as she chooses, the amount of money she may potentially earn is unlimited.
By KJ Henderson