Since Artificial Intelligence and new technologies are more effective and complete everyday, the obvious fear of many selling professionals is how is this going to affect them and how possible is that computers will replace them.


IS AI GOOD OR BAD FOR SELLING PROFESSIONALS ?

Despite what many people think, AI and computers are not going to completely replace human selling activities, instead, they're going to take care of the operational aspects, which will give the selling professional more time to focus in other important aspects of the selling processes like the interaction with the customer and his experience.


ai and selling professionals

HOW THINGS ARE GOING TO BE IN THE SELLING AND DIRECT SELLING BUSINESS


New metrics are going to be considered important. For example, the amount of usage of a customer to the service or product is going to be even more important than the fact of purchasing it. The main reason for it is that services and products are more and more being oriented to a scale of use determined by the specific needs of the client, which leads to a special care of the user’s experience, so the buying recurrence and fidelity depends on this.


IT’S ALL ABOUT THE EXPERIENCE


As, in many cases, technology allows the creation of new companies and brands, the customers are able to have different options and that increases the possibility of losing them to a competitor, so a good customer’s experience will lead him to a good point of satisfaction, and this is possible only through a well defined service.

ADAPTATION IS THE KEY TO SURVIVANCE


In order to adapt to this new technological times, selling professionals must keep up with technology and take advantage of it. Studies are predicting that AI is not going to push people out of their jobs, but to replace them and change their roles to more sophisticated ones. That is why it’s important to develop a constant learning and adaptable attitude in the upcoming years and to benefit from all that modern technologies have to offer.
S4DS is an Omnichannel Direct Selling Software that manages your companies selling processes, making it easy and effective for you and your sales forces.
By Frank Pierre Font
S4DS Digital Strategy Designer