A Website's structure is crucial, not only to achieve a good user experience, but also for SEO purposes, and in the case of an Ecommerce, this aspect becomes even more relevant, due to the number of pages and products that are included.
Errors in your Ecommerce's structure can significantly harm SEO.
MAKE IT SIMPLE AND SCALABLE
It is vital for the website's structure to be always simple and direct. Being organized in this way, even if it is a robust Ecommerce, is something that must be achieved regardless its number of products.
KEEP EACH PAGE AT 3 CLICKS OR LESS THAN HOME
Achieving to keep products at 3 or less clicks from the home page is very important. The more clicks to be done for reaching a certain section, the more users will be lost in the process.
The browsing time is gold in an Ecommerce, because every obstacle that a user finds in his search for a certain product or section, will turn into frustration and he will end up leaving.
Therefore, having a correct structure and UX / UI (User experience / User interface) is essential to ensure that search engines, especially Google, index pages and products well. For this it is essential to have a clear and simple structure, based on a less than 3 clicks .
Example: Home - Category - Subcategory - Product
There are several SEO practices to enhance sites with a large volume of images and information, as is usually the case with an Ecommerce.
Naming the images with the correct words or keywords, applying alternative texts, naming the folders with these same words, among other practices, is fundamental. But although this could be well applied, if you do not take into account the previous structure and usability aspects, the results in your SEO will not be what they should be.
S4DS KNOWS THE IMPORTANCE OF SEO FOR ECOMMERCE
S4DS features are designed to contribute boost our customers' SEO, since it is a. Functions such as Automatic SEO, will help you through:
- Automatic push and submission
- Title tags
- Meta descriptions
- Meta keywords
- Header tags and Keyword phrases
- Internal page linking
- Easy to read content
If you want to know more about these features, click here.
Based on the publication "Ecommerce SEO The definitive guide" by Brian Dean