By Brian Dean
While the importance of good SEO practices in a Website is well known, in this publication we will talk about the relevance of SEO in Ecommerce site and why it is so relevant to it.
PERCENTAGE OF TRAFFIC TO ECOMMERCE BY SEO
44% of users start their search on Google.
37.5% of the traffic that reaches the Ecommerce comes from search engines.
23.6% of the orders in Ecommcerce are directly related to organic traffic.
SEO KEYWORD RESEARCH FOR ECOMMERCE
Keywords are the main element for the SEO of any Ecommerce and Website.
You could say that keywords are highways, streets and shortcuts by means of which, users who perform a search on Google or another engine come to your site. Therefore they are required for the entire Ecommerce's structure since they must appear in all sections in order to give a coherent message to the search engines. It is important to know the differences between the informative keywords and those related to the product or service.
There are very general keywords that disperse the results when using them. For example, using the word Chairs to sell baby seats without specifying which type of chairs you sell, could attract users interested in office, car or business chairs.
TOOLS FOR KEYWORD RESEARCH
Google Ads Keyword Planner
It is undoubtedly one of the main tools. Its platform allows to measure the keywords' traffic volume and decipher keywords used in acompetitor's website.
Due to the huge number of orders placed on Amazon, its search engine is one of the richest in search terms and suggestions.
Keyword tool dominator
This tool complements Amazon Suggest and is very easy to use.
You can place the keyword in wikipedia's search engine and review the results with related keywords. It is a very effective tool.
This is another powerful tool that shows you the keywords by which your competitors or reference sites are positioned and suggest other similar sites.
KNOW THE ADVANTAGES OF ECOMMERCE OF S4DS
S4DS offers great features friendly to SEO for Ecommerce. Click here to learn more
Based on "Ecommerce SEO: The definite guide" by Brian Dean"