DIRECT SELLING BLOG

UNITED STATES

After evaluating Direct Selling in the world and going through the European market in numbers we continue to the United States market.

A market that has found refuge in this sector in the last crises that it has had to live.

With the following figures it is possible to have a spectrum of how the market is and the future of Direct Selling in the United States.

United States Map

 

In 2017, 18.6 million people participated in direct sales in the United States, their participation varies from those who join direct sales companies such as discounted buyers, to those looking to develop a part-time or full-time business. Some share and sell products at home or at parties online, while others prefer a face-to-face approach. The data of the most recent growth report and perspectives of the United States Direct Sales Association provides information on the various motivations to participate in this sales channel.

 

Psychodemographic profile

 

  • 18,600,000 Independents

 

Gender

  • 73.5% Female
  • 26.5% Male
gender in mlm

 

Age

age in mlm

 

People Involved by Generation

 

Direct selling offers flexible job opportunities for all generations.

 

generations in mlm

(DSA, 2016)

 

Activity in Direct Sales

 

activity in mlm

 

Industry's best-selling products

 

products in mlm

 

(Insights, 2017)

     

  • Wellness categories and services - Previous drivers of growth are now drivers of decline.

 

  • Until last year, the categories of Welfare and Services have driven growth in direct sales since the Great Recession. This has changed and the history of those two categories has decreased, so other categories are taking off.




BIBLIOGRAPHY

 

DSA. (2016). DSA Overview. Retrieved from https://www.dsa.org/docs/default-source/research/growth-outlook/dsa_2016gandofactsheet.pdf?sfvrsn=6

Insights, D. (2017). DSA. Retrieved from https://www.dsa.org/statistics-insights/overview

Las Empresas del Futuro. (2018). Gerente Colombia, 28.29.


             
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