Direct Selling in the European Market


The president of the European Direct Selling Association feels confident that the industry will continue to grow and provide opportunities for millions of Europeans offering a unique way of buying.


Like all retail sectors, Direct Selling has been impacted by the economic recession. However, the results of 2017 show that Direct Selling continues strong and will continue to grow in the coming years.


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Psychodemographic Profile


  • 5,000,000 Independents



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  • 88% Female
  • 12% Male
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Activity in Direct Sales


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Most sold products in History

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Reasons to get involved in Direct Selling


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SELDIA. (2018). SELDIA. Obtenido de

SELDIA Annual Report. (2017 – 2018). Obtenido de