We continue to understand Direct Selling globally through quantitative data.

This time we are covering the Latin American market, specifically countries such as Brazil and Mexico which are two of the most significant in the region and allow us to understand what state the market is in and which direction it is heading, giving us insights from which we can create strategies to successfully implement a direct sales channel.

 

BRAZIL

Brazil

 

 

Psychodemographic profile

 

  • 4,300,000 Independent

 

​Gender

  • 57% Female
  • 43.3% Male

 

 

gender in direct selling Brazil

 

Age 

  • 48% are between 18 and 29 years old
  • 46% are between 30 and 55 years old

 

 

age in Brazil

 

Education:

 

education in Brazil

Additional data

 

  • 8% of GDP is generated by Direct Selling.
  • The potential customers are:
  • 79% Friends
  • 66.9% Relatives
  • 51.2% Work colleagues
  • 67% are married
  • 21% declare themselves heads of family
  • Advantage: Flexibility and autonomy
  • For 63% of people Direct Sales are additional income

 

Industry's best-selling products

most sold products in Brazil

(ABEVD, s.f.)

 

 

MEXICO

 

Mexico

 

​Psychodemographic profile

 

  • 2,500,000 Independents
  • 4.0 percent annual growth

 

​Gender

 

  • 65% female
  • 35% male

 

gender in direct selling Mexico

(Notimex, 2018)

 

​Products

 

most sold products in Mexico

 

Motivation factors for Direct Selling

 

  • According to the AGER report, among the characteristics of the entrepreneurs that motivate them to participate in one of the marketing networks in Mexico are:
  • 80% want to enjoy life.
  • 80% want to learn more things.
  • 76% think about the security of the country.
  • 74% want justice for all.
  • 43% find it rewarding to be their own boss.
  • 32% see it as a personal development.
  • However, 30% consider it as a second income option.
  • 19% see it as a way out of unemployment.

 

(Neetwork, s.f.)

 

 

BIBLIOGRAFÍA

 

ABEVD. (s.f.). ABEVD.  https://abevd.org.br/noticias-e-informacoes/dados-e-informacoes/

Neetwork. (s.f.). Neetwork.  https://neetwork.com/las-redes-de-mercadeo-en-mexico-mas-fiables/

Notimex. (01 de Junio de 2018). Uniradio Noticias. https://www.uniradionoticias.com/noticias/negocios/526418/mas-de-seis-millones-de-mexicanos-se-dedican-a-las-ventas-directas.html