Content Marketing and Inbound Marketing are indispensable means to obtain customers and visibility. You must know how to use the techniques and tools necessary to attract the appropriate traffic and public to your Ecommerce and Website. You must be sure that your actions address your goals and reach the users with true customer potential.
FIND OUT WHERE AUDIENCE MEETS ONLINE
Meeting with people in your sector, talking with them and listening to what they have to say is one of the best ways to understand what is happening outside and connect with those needs. Since you can not always do it personally, you should identify Online places they frequent, such as forums, pages, blogs and more.
DETECT SUPPORT KEYWORDS
Once you are in these places where your audience is gathered, you should look for the terms they use in their conversations, comments or questions when they are not buying. These terms will help you identify keywords that you can use to create content. These contents will greatly enrich your digital strategy.
CREATE AMAZING CONTENT
The next thing will be creating incredible content through what Brian Dean calls the skyscraper technique. Here we summarize the three steps to follow:
1 FIND WELL POSITIONED CONTENT
Through competitive keywords and good traffic flow, you can find good and positioned content. These will surely have many links or good quality ones addressed to them. To determine this you can use a tracking tool such as MajesticSEO or Hrefs, among others.
2 CREATE EVEN BETTER CONTENT THAN THE ONE YOU SELECTED
Now that you have found well-positioned quality content, you must create something even better. Once you have these Top publications and contents, you should go deeper and find points that can be dealt with in more detail.
Brian Dean gives us an example of a list of the 200 factors that influence Google Ranking in which they only mention that they are 200 but do not talk about them. You must also create more up to date content, Google gives priority to fresh publications. Updating themes extracted from good articles that are outdated is a good technique.
3 MAKE IT VISUAL AND ATTRACTIVE
Then you must take into account the graphic aspect. The better designed it is, the more attractive it will be and the more it will attract the attention. Do not underestimate design or its importance. Finally, you will have to disclose your content. For this, use Email Marketing and go to profiles that are related to the subject instead of doing it massively or random by means of a simple, clear and friendly message.
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Based on the post "Ecommerce SEO The definitive guide" by Brian Dean.