S4DS - Content Factory Management to boost Social Selling

DIRECT SELLING BLOG

Have you heard about the New Era of Sales? About how Companies are adapting their Marketing practices to generate value to their customers throughout the sales funnel? Have you noticed that Companies are trying to engage more with their clients after their purchase and how the sales funnel has evolved to what is popularly known today as “Flywheel”? If you have, let us tell you, that is not the complete picture and simply adopting Social Media as a Sales Channel is also not the complete approach.

Manage content Social Selling

 

The internet has created the opportunity for companies, distributors and clients to be in touch constantly and to replicate the messaging for selling purposes and generating larger communities. Allowing a whole new generation of entrepreneurs, social sellers and younger Consultants to grow their Networks and their income. 

To make sales processes grow you have to use the power of Inbound Marketing and to use it in your favor, you have to create and manage a content factory that feeds the process all around your Sales Funnel. Building a Content Factory does not have to be impossible or extremely expensive, but it has to follow a logical strategy that makes it functional for the Inbound Marketing and sales processes. 

To build a content factory, you need to ask yourself these questions:

  • Will my content generate value related to my products?
  • Will my client value this piece of content? Is it enough to make them read through and think?
  • Am I giving my content to my clients on a timely manner?
  • Can my client/prospect find my content?

 

Managing a content factory for Social Selling in Direct Selling:

  1. Consistency, create a schedule of production and publishing, in order to be expected and generate desire in your customers to receive your content in a timely manner that you have decided.
  2. Escalate capacity, once you have more understanding of what your client wants to receive, increase the amount of content generated weekly and then add different types of content to the mix. 
  3. Content focus, measure, measure, measure, and once you understand what type of content at which rhythm gives the best results it would be easier to fasten the production capacity and adjust details. 

 

Content factory management tools in Social Selling business:

  1. Editorial and content creation calendar:  to visualize the execution of your content strategy, understanding relevant dates for your customers and consultants base and tracking actions that need to be taken towards individual pieces of content in order to have them delivered on time.
  2. Strong brand foundation and brand image manuals: with an emotionally powerful storytelling that can turn into a viral message for successful campaigns to assure that the content is created within a framework that communicates your branding in every piece generated, from the language to the colors and logos. 
  3. Process Standards: from the instructions to create each piece to the way and timing manner in which it needs to be published on Social Media and other portals used, do not let your content strategy formula get lost with the operativity and stick to the actions that have given you the best results.

 

Content factory management tools in Social Selling business:

  1. Editorial and content creation calendar:  to visualize the execution of your content strategy, understanding relevant dates for your customers and consultants base and tracking actions that need to be taken towards individual pieces of content in order to have them delivered on time.
  2. Strong brand foundation and brand image manuals: with an emotionally powerful storytelling that can turn into a viral message for successful campaigns to assure that the content is created within a framework that communicates your branding in every piece generated, from the language to the colors and logos. 
  3. Process Standards: from the instructions to create each piece to the way and timing manner in which it needs to be published on Social Media and other portals used, do not let your content strategy formula get lost with the operativity and stick to the actions that have given you the best results.

 

Content Factory boost your Social Sales in Direct Selling

Establish a strong and potentially viral storytelling, and stick to a consistent generation and delivery of content, develop tools and processes to manage it, and be constantly measuring the results to have a high performing content factory that leverages your sales processes and drives customers down the funnel by triggering actions that turn into sales.

 

S4DS Software Solutions to enhance Omnichannel Sales

With S4DS you can leverage the performance of your Inbound Marketing and Sales Processes, with the use of the tools we provide for you and your distributors, retail and MLM Companies can benefit:

If you want to know more about our Products:

Click Here

 

Sources:

You need a content factory to feed your content needs 

Successfully implement Social Selling Practices: Processes, Strategies & Roles. By S4DS

Related Content:

Direct Selling, Adopting new Social Selling Practices

Creating Customer Centric content to get more Social Sellers

 


             
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