By Frank Pierre Font
S4DS Digital Strategy Designer
The content curation process is one of the most important steps in the development of a digital strategy of any kind.
Sure you've heard that "content is king" and that's right, this is a law in digital marketing that should always be kept in mind. Content is the essence of your brand, no matter if it is in an Inbound Marketing, Email Marketing or Social Media campaign among others, content is your DNA.
STEPS IN CONTENT CURATION
This steps must be followed to carry out a proper curation process and generate the highest quality content possible.
1 DETERMINE THE TOPIC
Within the different options of topics that can be derived from a product or service, those that generate the most interest, the most attractive or updated ones, must be identified. For this you must take into account opinion leaders, influencers and experts.
2 ORGANIZE AND FILTER
You can start by doing an investigation and creating a list, then it must be organized in order of relevance and then you will select the best articles among the list. This step is decisive for the quality of the content that will be generated later.
3 ADAPTS AND PERSONALIZES
In this step, you must assimilate and synthesize the information so that you can give it your own direction. Drafting must be done in a personal and unique way, with its own style, but also the message must be expressed authentically, so that it can be differentiated from the original sources and have an added and differentiating value.
4 STRUCTURE YOUR CONTENT
Now that you have content developed, sort by categories so that the storytelling and the posting sequence are coherent and the articles complement each other. This step is also important to determine which are the most appropriate keywords, so that they achieve the best results in search engine positioning.
S4DS CONTENT FUNCTIONALITIES
With these tools, consultants, influencers and opinion leaders can publish their content on different platforms easily and directly. Some of these are:
Automatic push and submission
Header tags and Keyword phrases
Internal page linking
Easy to read content
If you want to know more about these features, click here.