By Frank Pierre Font
S4DS Digital Strategy Designer
In the first part of this article we talked about the importance of having clarity in the concept of Brand Awareness and why it is fundamental for a brand to keep this in mind.
In this second part we will move on to the practice and we will see some very important tips to take into account in the execution of all the actions so that there is coherence for the activities to be effective.
BE HONEST, ALWAYS TELL THE TRUTH ABOUT YOUR BRAND
Although we mentioned this in the previous article, the importance of transparency and honesty in the strategy and publications can not be emphasized enough.
And why do we insist so much on this? Not only because the sales tricks are easy to sniff, but the customer also constantly receives information on social media, emails and more, then it is not difficult for him to discern. The user is intelligent and informed.
Do not forget this, honesty and transparency are always the best argument.
DEFINE YOUR STORYTELLING
This is the next and no less important point. Define a thematic line, a story that represents your brand and that users can identify. Do not only talk about your products or services, (even if these are the origin of the story), connect with your audience through this storytelling, get in touch with the user in a more emotional and close way.
Sometimes, managers and directors underestimate the importance of the IOR (Impact of relationship) and the numbers of Awareness since they do not translate directly into earnings and sales. This is a mistake, because the brand's communication and visibility are not only what allows to stand out among the competitors, but what allows to create a relationship with the clients and earning their loyalty.
It is proven that in many cases, it's easier to achieve a second purchase from an existing customer than a first buy from a first-time customer. This is why it is very important to generate a warm relationship with users, where it's not only about selling, but about providing information and maintaining a close relationship with them.
The day you plant the tree is not the day you pick its fruits.
BE COHERENT IN YOUR DIGITAL STRATEGY
A strategy should not be limited to a series of publications in social media, blog and visual image, but these should be aligned with each other at all times. You must take care that your posts in a channel corresponds to what you post in the other.
For example, it's not productive to talk about social media strategies on Facebook while retweeting politics posts on Twitter and writing about economics on your blog, even when your brand is related to all these topics.
It is good to talk about multiple themes, but always in a coherent and strategically designed order to align the objectives with a theme and not distract the attention of the public and dispel their interests.
S4DS PROVIDES UNIQUE FUNCTIONS THAT PROMOTE YOUR STRATEGY
Our software provides unique tools designed to strengthen your digital strategy and contents. Some of the main ones are:
Supercharged Replicated Site
Automatic SEO for replicated sites
Integration with Social Platforms
And more !