In this final chapter of this series of publications about learning and applying highly effective techniques for the development of Ecommerce SEO, we will talk about some important tips that will help you obtain quality links that will reinforce your backlinking strategy.
THE MOVING MAN METHOD
This is a well-known and used method, however, the possibilities that can be extracted from it are not always well exploited.
Constantly, companies and brands around the world leave a site for different reasons, leaving the previous domain empty.
This domain is not a 404 error, for this reason, existing links can be detected and rescued to be included in a new linkbuilding strategy.
Brian Dean mentions the following three essential steps:
1 FIND SOURCES THAT HAVE CLOSED, BEEN CHANGED OR MIGRATED
This can be achieved through detailed search of companies that have closed, changed their name or that for some reason have migrated their websites to a new domain.
Then verify that the links are working and not broken. For this you can use tools like Check My Links.
2 FIND SITES THAT LINK TO THE OLD WEBSITE
This step is of vital importance.
Take the tool you selected to check the status of the links, in this case we mentioned Check My Links, and write them down in a list.
3 MAKE CONTACT AND GET YOUR LINKS
Now that you have this valuable list, proceed to be the man in motion.
The final step will be to contact all the sites that are still linking to the expired site.
You must inform them about the outdated status of your link and offer them the alternative of placing your link on your page.
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Based on the publication "Ecommerce SEO The definitive guide" by Brian Dean.