DIRECT SELLING BLOG

The recent judgement by the European courts to uphold HMRC’s position on the Directive issued to Avon all those years ago will have come as major disappointment to all Direct Selling companies in the UK.

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There is no doubt that a huge decision for direct selling companies is the selection of a software provider. This is a very important decision since it can affect positively or negatively your Company and operations depending on your choice.

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People and communities move forward, evolving through time. For businesses it is a must to adapt to this evolution.  Currently the direct selling industry is facing a period that requires the adaptation to the digital tendencies that frame our daily life, it is essential to overcome the challenge on how to venture into innovative models without loosing the essence that characterizes this industry which is the personal ingredient, the consultative selling and the one to one approach.

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Firstly and most important it is key to understand what is customer experience in order to apply this value not only in direct selling companies, but also in what they are looking for in a SaaS software vendor. Customer Experience Success is the understanding and recognition that your customer needs more than just a user manual. This process and culture inside the company is a must in this industry.

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Compensation Plans are a very important asset of Direct Selling companies. And regardless the business model you choose, whether it is one to one, Multilevel Marketing (MLM) or Party Plan, the number of lines direct to the company must be a major consideration.

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