DIRECT SELLING BLOG

By Frank Pierre Font

S4DS Digital Strategy Designer

The content curation process is one of the most important steps in the development of a digital strategy of any kind.

Sure you've heard that "content is king" and that's right, this is a law in digital marketing that should always be kept in mind. Content is the essence of your brand, no matter if it is in an Inbound Marketing, Email Marketing or Social Media campaign among others, content is your DNA.

In this final chapter of this series of publications about learning and applying highly effective techniques for the development of Ecommerce SEO, we will talk about some important tips that will help you obtain quality links that will reinforce your backlinking strategy.

Content Marketing and Inbound Marketing are indispensable means to obtain customers and visibility. You must know how to use the techniques and tools necessary to attract the appropriate traffic and public to your Ecommerce and Website. You must be sure that your actions address your goals and reach the users with true customer potential.

Today we will continue with the second part of the previous article, where we talk about the main technical causes that generate errors in your Ecommerce SEO. Taking into account these tips, your positioning will improve.

Following the line of our previous publications, at this point we must talk about the technical part of Ecommerce, this is the code and programming.

Usually there are many aspects to take into account in this regard and achieve a well programmed site, which involves correcting code errors or leftover codes that slow down the load or that generate obstructions can provide an important improvement that will influence your Ecommerce's positioning.

In this second part we will give you the other necessary techniques that are complemented with those mentioned in the previous article Techniques to optimize the seo of your ecommerce part 1 to achieve optimal SEO results that benefit your sales and brand positioning in search engines.

Having already well structured your ecommerce's architecture and having the appropriate keywords obtained in the keyword research (see publications Architecture Tips to improve your Ecommerce's SEO and Importance of keyword research for ecommerce), the next step will be to work on the SEO On Page of your Ecommerce.

A Website's structure is crucial, not only to achieve a good user experience, but also for SEO purposes, and in the case of an Ecommerce, this aspect becomes even more relevant, due to the number of pages and products that are included.

Errors in your Ecommerce's structure can significantly harm SEO.

By Brian Dean

While the importance of good SEO practices in a Website is well known, in this publication we will talk about the relevance of SEO in Ecommerce site and why it is so relevant to it.

By Frank Pierre Font

S4DS Digital Strategy Designer

In the first part of this article we talked about the importance of having clarity in the concept of Brand Awareness and why it is fundamental for a brand to keep this in mind.

In this second part we will move on to the practice and we will see some very important tips to take into account in the execution of all the actions so that there is coherence for the activities to be effective.