DIRECT SELLING BLOG

Direct selling as a business model has not stopped evolving, from the early beginnings of the door to door sellers to today’s affiliates marketing models and increasing use of influencers in our networks, it is still an up to date business model that employs millions of independent sellers worldwide and that is not planning on staying behind the curve. As we see other business models adapting to new technologies and new ways of purchasing driven by customer preferences, the Direct Selling industry is taking big technological developments to continue representing a very alive business model.

We are living in a very special situation for our era, pandemics are not something we talk about every day and that no matter how prepared our countries are, it is never going to be easy to face and take actions that do not disturb our life. But these life disturbances do not have to be bad, we are part of an industry that relies on social interactions, but that has adapted and grown into a digital business for many entrepreneurs for years, it can have its biggest positive or negative turn with the situation we are living in. So what do you think, Direct Selling can make a milestone out of this social distancing period?.

We are in a new era of Direct Sales, whether you look at it because of the generational change in representatives and consumers, or the new wave of male consultants in Direct Selling, or the new products that are adopting direct to consumer sales models, our industry is changing very rapidly because human interactions have changed and with those the purchasing methods.

Most, if not all your independent sellers have a social media presence. And if they do not have, they should. But getting them enrolled with your brand and turning them into brand ambassadors is a little more complex. Today we want to walk you through how you can get your consultants to become social sellers and why.  

Technology has created complete new ways to interact, purchase and learn. All over the world the impact of technology developments have changed our ways in the last 100 years more than in the previous 2000 years of human societies.

It appears that the top-ranked Direct Selling companies in the industry have solved all the problems with respect to network development, commission payments, business growth, margins and technology integration. But it is not so simple, these companies started with a great idea that was developed with a lot of effort, they made important decisions that led them to the top.

Between 2012 and 2018, the global retail sales of the Direct Selling Industry grew exponentially, resulting in sales of about 192.9 billion U.S. dollars in 2018.

One may ask how this industry has gotten this far, but to understand its success, we must first know its history.

When thinking about Direct Selling, most individuals picture a consultant with a magazine going door-to-door, offering their products. However, with the advancement in technology and the rise in social media use, Direct Selling has gone from solely face-to-face interaction to interaction via social media networks as well. 

Changing or implementing a new MLM software in your Direct Selling company can be stressful and confusing. To help ease your transition, we have put together a list of 7 things you should keep in mind when searching for the ideal software.

The growth of social media networks has allowed for the evolution of unique marketing strategies implemented by companies. One of these unique strategies is the use of influencers, individuals who obtain fame through elevated amounts of followers, as a way to reach and persuade consumers when trying to advertise.