Direct selling offers important benefits to people who want an opportunity to earn income and build a business of their own, to consumers as an alternative to retail stores, and a cost effective way for business to bring products to market.
Consumers benefit from direct selling because of the convenience and service it provides, including personal demonstration and explanation of products, home delivery, and generous satisfaction guarantees.
Direct selling has come a long way in the past few decades.
Gone are the days when direct selling meant salesman knocking on people’s doors to sell practically anything under the sun. Today, direct selling companies are all over the Internet and social media.
Direct sales can a challenging way to work, but the rewards along with flexibility in terms of marketing strategies and advertising techniques makes it worthwhile hands down. Before the Internet, marketing any form of direct sales product was strictly limited to people you could contact within your local area. Today, the potential market is practically unlimited.
Neuromarketing is a new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli.
The key to having a continually growing direct sales business, even a multimillion one, is promoting leaders and training your team. But when you look at your organization as a whole, the idea of making coaching calls can seem overwhelming. Where will you start? What will you talk about? How will you keep track of what you’ve talked about with each individual rep? Viewed like that, the task seems almost impossible.
We attended the doing business in Canada seminar in the DSA Fall Conference and we learned a lot about the Canadian market, we want to share with you the most important insights and learnings.