CHALLENGE #1: Developing and maintaining business relationships.
- TRENDS:
  - 80% of direct sellers never recruit anyone.
  - 70% of industry-wide sales come from distributors who have been with the company for less than one year.
  - 50-60% of attrition occurs in 90 – 120 days.
  - 93% of direct sellers work part time
CHALLENGE II: The sales force generational divide.
- TRENDS:
  - The sales force demographic is quickly changing, companies will have to stay abreast of generational trends within their actual and future sales force assuring brand continuity.
CHALLENGE III: Operations integration effectiveness.
- TRENDS:
  - Visibility and Transparency: rapid access to commission and sales volume information for independent distributors is an industry fault
  - Perfect orders: independent distributors lack access to service levels, depleted product and prize information leading to lower motivation levels
  - Efficient logistics coordination