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How to Use Your Social Media Platforms for Lead Generation

 

Your social media marketing platforms can be more than just about increasing brand exposure.  Imagine if you could reach more of your Facebook followers, and have them share your opportunity with friends and family consistently.  How many new organic leads would that generate?  Imagine if you could reach influencers online who have large followings, and be able to convert them and then ask them to share your opportunity to their followers consistently.  How many new organic leads would that generate?  Imagine if you could pre-qualify your leads and reach people online who want to generate income and who are passionate about your products and/or services.  How many more organic leads would you convert?  Here are some ways to use your Facebook page and your Twitter account to help you generate more organic leads.

 

Facebook is a great platform to generate leads because of the sheer number of people using Facebook and because you probably already have an established following.

Using your Facebook Page to generate leads:

Step 1 – Create an “Engagement/Reach chain.” These are your Facebook followers that are willing to help you get the word out.  Their job is to share your posts to help you increase your Facebook reach.  Ask them to check your page daily and share your new posts.  Each time someone comments on and shares your post, it increases the reach of that post.

Step 2 – Create content like these suggested posts to increase your page reach and create ways to share your opportunity posts.

  • Use contests to increase your Facebook page reach.
  • Use testimonials to share your opportunity posts.
  • Create posts that help your consultants introduce opportunity conversations in different ways.

Step 3 – Encourage engagement on your Facebook page to help identify and pre-qualify individuals that may be interested in your opportunity and then reach out to them one-on-one.

 

Next is Twitter.  Twitter is a great platform because you can engage influencers directly and many people on Twitter are entrepreneurs.  Because there are so many entrepreneurs on Twitter, you can often pre-qualify people who may be interested in your opportunity.

To generate leads with your Twitter account:

  • Follow people who are passionate about the type of products/services that you offer.
  • Invite people who are passionate about the types of products/services that you offer to try your products/services.
  • Develop a relationship with those people you identify/pre-qualify that may be interested in your products/services and then reach out to them.

Instead of just using your Facebook page and Twitter as static brand exposure platforms you can also utilize them to help you generate more qualified leads.  If you start implementing these strategies on a consistent basis you will see your organic leads increase and your conversion rate improve.

Are you getting any organic leads from your existing Facebook page and your Twitter account?  Let me know how these strategies are working for you.  If you are looking for more help with establishing a lead generation program please feel free to reach out to me.

 

By JF Media LLC - Lead Generator Specialist at Strategic Choice Partners


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