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It has been little less than 25 years from when I remember a good friend extending to me an inspiring invitation to attend a meeting where people was going to speak about businesses. That invitation came along with a sentence that was similar to...

The emergence of the Generation Y is a game changer that alters the existing status quo of marketing and selling. Setting aside the talk of the Gen Y from a sociological point of view, what makes this generation of consumers unique and formidable is...

Thursday, 05 January 2017 09:18

The Internet Runs on Video

The Internet was built on words. Now, the internet runs on video. Facebook alone has overtaken Youtube as the place where the most video watching minutes are spent.

People in the direct selling industry make a big effort to differentiate the pyramid schemes and the Multi-Level or Network Marketing companies.

Thursday, 29 December 2016 07:55

Upline and downline in Multi-level Marketing

There are two important concepts in the Direct Selling industry that take a special relevance in the Multi-Level Marketing and Party Plan models, where the compensation plan includes a network structure.

Wednesday, 14 December 2016 19:11

Multilevel Marketing and Compensation Plans

One of the most important factors for Multilevel Companies is the compensation plan. How do the different types of compensation plan work?

Monday, 21 November 2016 15:02

The Greatest Feature of Direct Sales

The greatest feature, advantage and benefit of any direct sales company is the...

Your social media marketing platforms can be more than just about increasing brand exposure.  Imagine if you could reach more of your Facebook followers, and have them share your opportunity with friends and family consistently.

Most eyes in the direct sales industry are focused on the current unsettled regulatory climate in the US. What will our new “rules of the road” be? Must commission payments only be payable upon retail sales to unaffiliated end user customers? Can any portion of personal consumption be counted as commissionable volume?

Both Multi-level marketing and Party Plan companies know that consultants who meet their respective Fast Start Program goals will stay active longer and are more likely to recruit. 
 
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